AppraiseItNow
| AppraiseItNow | |
|---|---|
 | |
| Legal name | AppraiseItNow Inc. |
| Company type | Private |
| Industry | Appraisal services |
| Founded | October 2021 |
| Headquarters | New York City, U.S. |
| Area served | United States (all 50 states) |
| Key people | Joe Kattan (owner and CEO) |
| Services | Appraisals of personal property, fine art, machinery and equipment, vehicles, boats, firearms, inventory and business interests |
| Delivery | Remote and in person |
| Standards | USPAP |
| Website | appraiseitnow.com |
AppraiseItNow is an American tech-enabled appraisal company headquartered in New York City.[2] It prepares USPAP-compliant appraisals of personal property, fine art, machinery and equipment, vehicles, boats, inventory and closely held businesses for clients in all 50 states.[1] Most of its appraisals are completed remotely from photographs and documents, and it also performs in-person appraisals when an inspection is required.[2][3] The company was founded in October 2021. Joe Kattan, who became involved with the business in 2022, acquired full ownership in November 2024 and is its owner and chief executive officer.[4]
History
AppraiseItNow was founded in October 2021. According to the company, it was founded to address three common problems in ordering a professional appraisal: finding an appraiser who specializes in the asset, getting a fee in writing before work starts, and knowing when the report will be delivered.[1]
Joe Kattan became involved with AppraiseItNow as a co-owner in 2022. After graduating from the University of Maryland's Robert H. Smith School of Business with a finance degree in 2023, he worked as a consultant at Bain & Company, and in November 2024 he acquired full ownership of the company.[4] Under Kattan, the company applies automation and artificial intelligence to modernize the appraisal process.[4] According to the company, it has since grown several times over and expanded the assets it appraises to include fine art, complex machinery and equipment, and business interests.[1]
Business model
AppraiseItNow combines an online ordering and fulfillment process with credentialed appraisers who work both remotely and in person.[3] Clients describe the asset and the purpose of the appraisal online, and the company quotes a fixed fee before any work begins.[5] Most appraisals are completed remotely from photographs and documents; when an engagement requires an inspection, an appraiser visits the asset in person.[2]
The company's appraisers specialize by asset class rather than by geography, which allows it to serve clients in every state with the same specialists.[1] AppraiseItNow does not bill hourly and positions its fixed-fee pricing as highly competitive.[5] Its reports are written for the parties that rely on them, including the IRS, courts, insurers and lenders.[6]
Appraisal services
AppraiseItNow appraises a broad range of assets, including:[3]
- Personal property, including antiques, jewelry, coins, furniture, clothing and sports memorabilia
- Fine art, including paintings, sculpture and other artwork
- Machinery and equipment, including farm, fitness and technology equipment
- Vehicles, including cars, recreational vehicles, trailers and mobile homes
- Boats
- Firearms
- Inventory
- Closely held businesses and other business interests
Its appraisals are prepared for tax, legal, insurance and financial purposes, including:[6]
- Charitable donations: qualified appraisals for noncash charitable contributions reported on IRS Form 8283[7]
- Gift tax: appraisals supporting the value of gifted property and business interests reported on IRS Form 709[8][9]
- Estate tax: date-of-death appraisals for estates filing IRS Form 706[10][11]
- Estate settlement and probate
- Divorce and equitable distribution
- Insurance coverage and claims
- Lending, bankruptcy, mergers and acquisitions, and financial reporting
Standards and credentials
AppraiseItNow prepares its reports in accordance with the Uniform Standards of Professional Appraisal Practice (USPAP), the appraisal standards maintained by The Appraisal Foundation.[1][12] Between them, the company's appraisers hold ISA, CAGA, ASA, ABV and CFA designations.[13]
Reviews
As of November 2026, AppraiseItNow holds a 5.0 rating across 89 reviews on its Google Business Profile.[14] The company publishes more than 110 client reviews on its website, most often from clients who needed appraisals for charitable donations, followed by insurance and probate.[15]
Reviewers most often mention how quickly the company responds and completes its work, including meeting tax-filing deadlines; clear communication throughout the engagement; and thorough, professional reports that show the research behind the value. Many also describe the process as easy, call the fees reasonable, and say they would use the company again.[15]
See also
References
- ^"About AppraiseItNow". AppraiseItNow. Retrieved 5 November 2026.
- ^"Contact". AppraiseItNow. Retrieved 5 November 2026.
- ^"Appraisals by Type". AppraiseItNow. Retrieved 5 November 2026.
- ^"Entrepreneurial Education From Smith Helps Alumnus Follow His Passion". Robert H. Smith School of Business, University of Maryland. 28 February 2025. Retrieved 5 November 2026.
- ^"Appraisal Pricing". AppraiseItNow. Retrieved 5 November 2026.
- ^"Appraisals by Purpose". AppraiseItNow. Retrieved 5 November 2026.
- ^"About Form 8283, Noncash Charitable Contributions". Internal Revenue Service. Retrieved 5 November 2026.
- ^"About Form 709, United States Gift (and Generation-Skipping Transfer) Tax Return". Internal Revenue Service. Retrieved 5 November 2026.
- ^"Gift Tax Appraisal". AppraiseItNow. Retrieved 5 November 2026.
- ^"About Form 706, United States Estate (and Generation-Skipping Transfer) Tax Return". Internal Revenue Service. Retrieved 5 November 2026.
- ^"IRS Estate Tax Appraisal". AppraiseItNow. Retrieved 5 November 2026.
- ^"USPAP". The Appraisal Foundation. Retrieved 5 November 2026.
- ^"Fast & Easy Online Appraisals". AppraiseItNow. Retrieved 5 November 2026.
- ^"AppraiseItNow Inc.". Google Business Profile. Retrieved 5 November 2026.
- ^"AppraiseItNow Reviews". AppraiseItNow. Retrieved 5 November 2026.